In an interview with UK trade publication PRMoment.com
, PRSA Chair and CEO Rosanna M. Fiske, APR
, said that a robust media environment, combined with savvy communications and marketing skills, is helping public relations professionals in the United States and United Kingdom continue to thrive despite stagnating economies in both regions.
The interview was for a feature article
focusing on whether the U.K. leads the world in PR services.
Rosanna Fiske, chair and CEO of the Public Relations Society of America (PRSA)
, says that the PR industries in both the UK and the US are impressive, adding: ”They continue to propel the profession forward with innovative and creative communications solutions for modern businesses.” As to why the UK and US are world leaders, Fiske says they both prove the business value of “proactive and transparent communications“. And both nations are supported in their PR efforts by a robust media environment, coupled with strong freedoms of speech. Ultimately, says Fiske, the professions are thriving because they help their clients thrive, “which is why the profession continues to grow and assert its relevance to the global business community”.
Fiske backs up her assertions with statistics showing how PR is flourishing in both nations despite difficult trading conditions: “Even during a sharp recession that affected most global service industries, spending on PR grew during the height of the recession in the US (4 per cent in 2008 and 3 per cent in 2009 to $3.7 billion), while spending on advertising fell both in 2008 and 2009. Further evidence for continued growth comes from the latest World Report from the International Communications Consultancy Organization
, which found that US consultancies posted an average 11 per cent increase in overall fee revenue in 2010, while the UK saw a 13 per cent increase.”