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November 20, 2011

PRSA Chair-Elect Quoted by Associated Press on Rebuilding Penn State's Reputation

Gerard F. Corbett, APR, Fellow PRSA, chair-elect of the Public Relations Society of America (PRSA) is quoted by theAssociated Press in a Nov. 20, 2011, article on how Pennsylvania State University can begin restoring its reputation in the wake of allegations of sexual abuse against minors by a former assistant football coach at the university. 

Corbett is one of six branding and public relations experts who are quoted in the AP article. The article also ran in The Washington Post, The Minneapolis Star-Tribune, The San Francisco Chronicle, The Boston and the Huffington Post

"Chief among the university's actions moving forward is a full and sincere apology to the children and families who have been affected by the actions of the accused individual, and the inaction of the entire Penn State management structure," Corbett told the AP. "Next, Penn State needs to cooperate fully with the investigation of the alleged child abuse and identify all individuals involved in the obfuscation, with swift dismissal of any and all those who played a role in covering up the abuse.
"It also needs to set an example of ethical behavior and start "walking the walk." It should be prepared for many years of reparation, reputation-building and instilling ethics into the culture of the institution."

Read the full article here. 

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