PRSA had an op-ed published
Jan. 14, 2011, in MediaPost
. Authored by PRSA Chair and CEO Rosanna Fiske, APR,
discusses the importance of raising awareness of dislosure issues in consumer-focused social media and digital marketing initiatives.
Raising Disclosure's Digital Profile
By Rosanna Fiske
Published: Jan. 14, 2011
Buzzwords abound in the marketing, public relations and advertising industries. Phrases like "convergence," "cord-cutting" and "engagement" quickly come to mind. Each captured our attentions, invaded our Twitter streams and just as often, was trite from the moment it was first uttered.
But one crucial word has often been missing: disclosure.
To earn the public's trust, it's crucial that we provide transparency and truth regarding the motivating factors of online marketing and social media campaigns, who's running the show and what information is being collected. Unfortunately, this key word, which is becoming increasingly relevant to the public and to government regulators, is often absent from the industry's trending topics.
Read the rest of the op-ed here.