PRSA Chair and CEO Rosanna Fiske, APR
, writes about the modern challenges of corporate disclosure and transparency in the digital age in a guest post titled, “Digital Disclosure — Modern Challenge for Modern Marketers
," on the Word of Mouth Marketing Association
(WOMMA) blog, All Things WOM
Digital Disclosure — Modern Challenge for Modern Marketers
By Rosanna Fiske, APR
All Things WOM
Jan. 25, 2011
The past five years have been a remarkable time for marketers, communicators and public relations professionals. Twitter, podcasts, blogs, Facebook, et al. (Quora
, anyone?) have infused a new and refreshing vibrancy into our respective professions, making them more relevant to consumers and the public, and equally valuable to the business community.
Read the rest of the guest post here.
But that increased value comes with greater responsibility. More specifically, a responsibility to ensure that the same ethical standards and best practices developed by WOMMA
, which are widely regarded as the benchmarks for their respective professions, are instilled in today’s emerging marketing practices.