The Public Relations Society of America
(PRSA) is quoted in a Sept. 7, 2011, article
inThe New York Times
concerning ethical standards in public relations. Deborah A. Silverman, Ph.D., APR
, chair of PRSA’s Board of Ethics and Professional Standards, provided commentary regarding a recent blogger campaign by Ketchum in which the firm was criticized by food bloggers for allegedly tricking them into writing about a gourmet food sampling that used frozen food items instead.
Silverman noted that Ketchum’s promotion was “unfortunate” and “struck me as being not quite where they should be in terms of honesty.” She added that as public relations professionals continue to advance their expertise in public relations, this incident will serve as a “valuable learning opportunity” for the role of ethics in all facets of public relations and communications.