, associate director of public relations for the Public Relations Society of America
(PRSA) was interviewd by PRDaily
on the impact that volatility in the stock market may have on the global public relations industry. Trivitt noted that the Great Recession helped many businesses realize that companies tend to emerge faster and more robust in terms of revenue growth and sustainability after an economic downturn when they invest in public relations counsel during shaky economic patches.
“It seems counterintuitive, but it is often the businesses that retreat with their strategic planning, marketing, and PR that fare worse coming out of a downturn,” said Trivitt.