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February 03, 2011

PRSA Comments on Outlook for Public Relations Agencies in PRWeek Letter to the Editor

PRSA had a letter to the editor published in the Jan. 28, 2011, print and online editions of PRWeek (UK) in response to a Jan. 20 op-ed by PRWeek editor Danny Rogers on the growing number of mergers and acquisitions taking place in the global public relations industry.

From — Big agencies now have digital skills they need
Published: Jan. 28, 2011

I suspect part of the reason we haven't seen more of the large agencies and holding companies buying some of the small shops ('Danny Rogers: Mergers beckon for the smaller fish',, Jan. 20) is because many of the large agencies have finally acquired the digital skills and talent clients now demand, which used to be the foothold of the smaller and more nimble agencies ... While it took some of the large agencies a while to get ahead of this trend, many appear to have done so.
Keith Trivitt
Associate Director of Public Relations
Public Relations Society of America

Read the full comment here.
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