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July 27, 2011

PRSA Comments on Reputation Challenges Facing News Corp. in The Guardian

PRSA has a letter to the editor published in the July 29, 2011, edition ofThe Guardian Weekly, in response to a July 15 article on the reputational fallout and business implications for News Corp. from The News of the World  phone-hacking scandal. The letter advocates for transparent communications from News Corp. in responding to the crisis and also remarks on the unique reputation-management challenges present in the digital age.

The Guardian Weekly Letters, July 29, 2011

The fallout from The News of the World phone-hacking scandal is stunning ("Murdoch's empire under strain," July 15). News Corp.'s haphazard and misguided response to this scandal will undoubtedly become a case study for business schools and public relations professionals on the potential perils of not properly managing the reputations of all of a company's assets. It also demonstrates that reputation management in the digital age has become an immense challenge for many businesses — even for News Corp., which has weathered many crises over the years.
We are reminded that even the mightiest of business empires can and will fall if illicit activities are not properly and ethically addressed.

Keith Trivitt
Associate Director of Public Relations
Public Relations Society of America
New York, NY, US

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