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March 18, 2011

PRSA Comments on Surge in PR Industry Growth in PRWeek Letter to the Editor

PRSA had a letter to the editor published in the March 18, 2011, print and online editions of PRWeek (UK) in response to a March 11 op-ed from PRWeek editor Danny Rogers, in which he commented on the public relations industry's strong growth during the recession and its tempered optimism to sustain that growth.
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Letter of the Week: PR Sector Handled The Recession Better Than Its Ad Counterparts
Published: March 18, 2011

The collective global PR industry has much to be proud of in terms of how it managed one of the toughest economic recessions in history (Opinion, March 11).
 
The reality is that spending on PR did not drop nearly as sharply as it did for advertising. So, while ad revenue figures have been splashed across the news with flashy, double-digit numbers in recent weeks, the reality is that this sector has had to come back far more — and faster — than PR.
 
If we want to ensure PR's own reality matches the industry's collective optimism, we must evaluate the changing dynamics of what clients are willing to pay.
 
Keith Trivitt
Associate Director of Public Relations
Public Relations Society of America


Read the full comment here.


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