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April 08, 2011

PRSA Comments on Transparency in Government Communications in PRWeek Letter to the Editor

PRSA had a letter to the editor published in the April 8, 2011, print and online editions of PRWeek (UK) in response to an April 1 editorial on the need for greater clarity and transparency in government and military communications during the Libyan conflict.

Opinion: Letters of the Week — Openness Can Help Powers to Win Trust And Information War
Published: April 8, 2011

The importance of proactive comms from all governments involved in the current conflict in Libya cannot be understated ("Greater Clarity on War Comms is Crucial," Opinion, April 1). An unwavering commitment by global military powers to ensure the public is provided with the most accurate and pertinent information it needs to make informed decisions will be a key factor in rebuilding the public's trust in government.
The counterpoint is that we must respect the military's often justified need to keep certain sensitive information confidential.

Keith Trivitt
Associate Director of Public Relations
Public Relations Society of America

Read the full comment here.
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