PRSA had a letter to the editor
published in the April 1, 2011, print and online editions of PRWeek
(UK) in response to a series of articles
on crisis and reputation management in the March 24 edition.
From PRWeek.com/uk — It is essential to have a good crisis plan in place
Published: April 1, 2011
This series of articles on reputation management ('Reputation management - No such thing as bad publicity?
' prweek.com/uk, March 24) highlights the growing need for good crisis communications experts, as well as the imperative of having a strategic crisis plan firmly in place well in advance of any event.
Associate Director of Public Relations
Public Relations Society of America
Read the full comment here.