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April 01, 2011

PRSA Comments on Value of Strategic Crisis Communications in PRWeek Letter to the Editor

PRSA had a letter to the editor published in the April 1, 2011, print and online editions of PRWeek (UK) in response to a series of articles on crisis and reputation management in the March 24 edition.

From It is essential to have a good crisis plan in place
Published: April 1, 2011

This series of articles on reputation management ('Reputation management - No such thing as bad publicity?', March 24) highlights the growing need for good crisis communications experts, as well as the imperative of having a strategic crisis plan firmly in place well in advance of any event.

Keith Trivitt
Associate Director of Public Relations
Public Relations Society of America

Read the full comment here.
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