PRSA Chair and CEO Rosanna M. Fiske, APR,
had a letter to the editor published
in the June 2011 issue of PRWeek
. The letter, which was in response to PRWeek's May 2011 editorial
on improving diversity within public relations agencies, reaffirmed PRSA's commitment to increasing diversity within public relations, and noted the Society's extensive work to educate the business community about the value of diverse communications campaigns.
READER FEEDBACK — JUNE 2011
PRWeek's May issue editorial, "Industry Must Find Answers For A Lack of Diversity at Agencies," drew the following from PRSA Chair and CEO Rosanna Fiske:
Increasing diversity within firms will absolutely be key to PR's sustained growth and value. For this reason, the PRSA established its first comprehensive diversity initiative in 1997, and it's why we made increasing diversity in the profession a core tenet of our mission last year. To be sure, there is still much to do to ensure diversity is not merely something the profession talks about about but becomes infused in every facet of our work.
Thus, your editorial calling for answers to the lack of diversity at agencies is both welcomed and timely. Our members tell us that greater diversity within the profession will be key to their firms' success in years to come, as businesses continue to seek a more global perspective to their marcomms initiatives.
Working together, the PRSA, Council of PR Firms, Arthur W. Page Society and many others have the ability to lead changes that engender not only greater diversity within our ranks, but higher value for our services. We’re committed to that effort and look forward to working with our industry partners to achieve this important goal.
Rosanna M. Fiske, APR
Chair and CEO
Public Relations Society of America