PRSA had a letter to the editor
published April 23, 2011, in The Globe and Mail
, a Canadian national daily newspaper, commenting on the value of corporate blogs for internal and external engagement and reputation management. The letter
, signed by PRSA Chair and CEO Rosanna M. Fiske, APR
, was in response to an April 21, 2011, Globe and Mail article
about crisis communications in the digital age.
Letters to the Editor: Corporate Blogs Get Short Shrift
Published: April 23, 2011
Your article, "PR Disasters Burn Hot And Fast
" (online, April 21), provides a timely assessment of the challenges of reputation management and crisis communications in the digital age. But one important communications channel – corporate blogs – is given short shrift.
These blogs provide invaluable internal and external engagement and thought-leadership opportunities for companies wishing to be more than just another name in the phone book.
Rosanna Fiske, chair and CEO, Public Relations Society of America, New York