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March 04, 2011

PRSA Data on State of Diversity in PR Cited in PRWeek and PRDaily Analyses

PRSA's industry-leading data on diversity within the profession was cited in recent analyses by PRWeek and Ragan's PRDaily that explored the state of gender diversity in public relations.

A March 4, 2011, PRWeek analysis by reporter Jaimy Lee noted that "PR agencies, which rely on strong talent to service clients, have long employed a predominately female workforce: a 2008 survey found that 70% of PRSA members were women while industry leaders estimate that women make up two-thirds of the industry's workforce."

Ragan's PRDaily published a March 3, 2011, report exploring issues concerning pay between men and women in public relations. That report cited data from a 2007 PRSA-commissioned study of more than 500 PRSA members by researchers David Dozier, Ph.D.; Bey-Ling Sha, Ph.D., APR; and Masako Okura, which found that male public relations professionals reported average annual salaries of $93,494, while on average, women reported salaries of $66,467.
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