PRSA's industry-leading data on diversity within the profession was cited in recent analyses by PRWeek
and Ragan's PRDaily
that explored the state of gender diversity in public relations.
A March 4, 2011, PRWeek analysis
by reporter Jaimy Lee noted that "PR agencies, which rely on strong talent to service clients, have long employed a predominately female workforce: a 2008 survey found that 70% of PRSA members were women while industry leaders estimate that women make up two-thirds of the industry's workforce."
Ragan's PRDaily published a March 3, 2011, report
exploring issues concerning pay between men and women in public relations. That report cited data from a 2007 PRSA-commissioned study of more than 500 PRSA members by researchers David Dozier, Ph.D
.; Bey-Ling Sha, Ph.D., APR
; and Masako Okura
, which found that male public relations professionals reported average annual salaries of $93,494, while on average, women reported salaries of $66,467.