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September 14, 2011

PRSA: Fake News Production Represents 'An Egregious Breach of Ethical PR Standards'

PRDaily highlights the Public Relations Society of America’s response to a Sept. 13, 2011, Los Angeles Times, front-page expose of an L.A.-area water commission hiring a public relations firm to produce fake news for the agency. Writing in a recap of the story, PRDaily publishes commentary from PRSA Board Member Marisa Vallbona, APR, Fellow PRSA, who says that the practice of public relations firms producing fake news on behalf of clients represents an “egregious breach of ethical standards.”
Speaking on behalf of PRSA, Vallbona added that the Central Basin Municipal Water District’s use of a communications firm to create fake news disguised as independent media coverage is “disingenuous” and “does little to aid the public’s decision-making process.”
Vallbona concludes that through its Code of Ethics, PRSA “advocate[s] for businesses and organizations to preserve the free flow of unprejudiced information.”

Read the full commentary and recap at PRDaily.
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