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January 12, 2012

PRSA: Fed Transparency Is Wise Move For the Digital Age — CommPro.biz Op-Ed

Writing in the Jan. 11, 2012, issue of CommPro.biz, the Public Relations Society of America (PRSA) praises the recent decision by the U.S. Federal Reserve to implement greater transparency through the use of a strategic public relations and public outreach campaign.
 
In the opinion piece, PRSA Chair and CEO Gerard F. Corbett, APR, Fellow PRSA, says the “Fed’s newfound commitment to employing a robust and transparent communications strategy comes across as both a wise and savvy PR move, particularly given this point in time when ‘digital’ has fostered a new age of ubiquitous discourse.”
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Fed Transparency Is a Coup in the Age of Ubiquitous Discourse
By Gerard F. Corbett, APR, Fellow PRSA
CommPro.biz

Published: Jan. 11, 2012

It’s not much of an exaggeration to say that many Americans have no clue what the Federal Reserve is or does. Often employing a public relations strategy recognized more for its infrequency and lack of clarity, up until recently, they wouldn’t be alone in lacking knowledge of the central bank’s actions or purpose.
 
Therefore, the Fed’s newfound commitment to employing a robust and transparent communications strategy comes across as both a wise and savvy PR move, particularly given this point in time when “digital” has fostered a new age of ubiquitous discourse.
 
Actually, it’s a brilliant move by an immensely powerful government agency whose actions impact nearly every American and business.
 
At a time of disastrously low public trust for government in America, the Fed’s latest communications strategy is possibly the PR coup of the year. It is further commendable insofar as it comes at a time of great skepticism among the public and business sector regarding the government’s ability to manage America’s finances.
 
 
 

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