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May 02, 2011

PRSA Global Affairs Committee Chair Comments on PR Ethics in PRWeek Letter to the Editor

Katerina Tsetsura, Ph.D., chair of PRSA's Global Affairs Committee, had a letter to the editor published in the May 2011 edition of PRWeek. The letter, which was in response to an April 2011 article on the state of ethics in the profesion, provides context to recent research on media transparency and public relations' roles in providing for accurate and truthful information.


Katerina Tsetsura, Ph.D., chair of the PRSA Global Affairs Committee, commented on Alexandra Bruell's April print feature, "":

A great article on a timely subject. I might add that there has been substantial research done in academia in the past 10 years addressing this very issue: media transparency, or understanding the influences of various news sources (delivered mostly by PR practitioners) on the news media.

As one of the researchers who has been examining the issue for almost 10 years, I suggest everyone read our findings on the topic of media transparency on the Institute of Public Relations website.

Katerina Tsetsura, Ph.D.
Chair, Global Affairs Committee
Public Relations Society of America

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