She goes on to say that the opening of federal investigations in the U.S. into News Corp.'s news-gathering processes "is symbolic of the severely diminished credibility the company now has in the eyes of Americans."
Fiske adds: "Even if News Corp comes out of this crisis with many more personnel or business losses, it will forever face a looming reputation and credibility challenge across the world. Rupert Murdoch has survived many crises over his 40-plus years in media, whether he and News Corp can survive this latest one is now very much in question.”
Marketing Week Editor Mark Choueke also quoted Fiske on News Corp.'s reputational fallout in the print edition of his July 20, 2011 leader column.
Read the full interview at Marketing Week.