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July 25, 2011

PRSA Promotes Value of Public Relations for Businesses and Government in New York Post Letter to the Editor

The Public Relations Society of America (PRSA) had a letter to the editor ofThe New York Post published July 24, 2011, in response to a July 19 column by business columnist John Crudele that advanced the idea that the U.S. needs more public relations professionals to enhance its image. In the letter, PRSA notes that ethical public relations professionals offer a valuable service to Americans and the U.S. government by supporting the promotion of government programs and reaching key audiences who may benefit from those services.

Letter: Spin Cycle
Published: July 24, 2011

We are pleased that John Crudele sees the need for proactive public relations by our government, even though what he defines as being the job of PR professionals couldn’t be further from reality (“What This Country Needs Is a Good P.R. Person,” July 19).

Yes, there should be a “better flow of information about what’s going on in Washington,” but he wrongly believes that America needs someone “whose job it is to make bad news sound not so bad.”

At a time when a general malaise has overtaken the public’s confidence in our economy and our politicians, what Americans need most is someone who will talk straight to them — someone who will give them a realistic view of the state of affairs in America.

Good, ethical PR professionals in government can certainly do just that while still advocating for our country.

Chair and CEO
Public Relations Society of America

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