PRSA had a letter to the editor
published in the April 2011 issue
in response to a March 4 editorial
on the Senate Subcommittee on Contracting Oversight's March 1 hearing
that examined the federal government's work with public relations firms.
READER FEEDBACK — APRIL 2011
Rosanna Fiske, PRSA Chair and CEO, reacts to PRWeek's editorial, "Senate Hearing Attacks the Value of PR":
Your editorial rightly notes that on the whole, the Senate subcommittee’s hearing offered members of Congress and the public a more nuanced perspective of the substantial value and public interest served by PR.
I was pleased to hear the General Services Administration's leaders speak of the value they derived not only from the particular contract being considered, but with various PR and public-affairs firms their agencies have worked with.
Beyond proving that “mistakes made in awarding a contract don't necessarily refute the value of the work as a whole,” PR must do more to better inform the government, media and business community of the significant economic impact of its services. As PRSA’s letter
to the Senate Subcommittee on Contracting Oversight noted, the PR industry is poised to add 66,000 jobs to the American economy by 2018, while the U.S. government spends more than $1.3 billion annually on PR and add services.
Rosanna M. Fiske, APR
Chair and CEO
Public Relations Society of America
Read the full letter here.