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December 02, 2011

PRSA Quoted in PRDaily on Value of PR to Society in Support of World AIDS Day

Arthur Yann, APR, vice president of public relations at the Public Relations Society of America (PRSA), is quoted in a Dec. 1, 2011, article in Ragan’s PRDaily on the value of public relations to society and serving the public good in a story on public relations professionals’ support of World AIDS Day.
Speaking of public relations’ ability to advance worth causes, Yann says that “PR firms regularly provide pro bono services for institutions that needed assistance but can’t afford it.”
He adds: “It’s unfortunate that this aspect of our profession goes so unrecognized, but the fact is that public relations has changed attitudes and behaviors toward some of the world’s most pressing social issues, from breast cancer awareness to drinking and driving to smoking and obesity.”
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