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March 29, 2011

PRSA: Successful Social Media Depend Upon the Basics of PR — Op-Ed

PRSA had an op-ed published March 29, 2011, in Authored by PRSA Chair-elect Gerard F. Corbett, APR, Fellow PRSA, the opinion piece explores how the basics of public relations are core components of successful social media campaigns.

The Basics of PR Are Important for Successful Social-Media Campaigns
By Gerard F. Corbett, APR, Fellow PRSA
Published: March 29, 2011

Social media platforms continue to proliferate and evolve at a fast clip. The tools available to PR professionals today provide solutions for every imaginable purpose. Facebook for the universe, LinkedIn for business, Foursquare for location, Twitter for spontaneity and urgency, Viadeo for international, Flickr for photos and Slideshare for depth and context. The choices are endless no matter what side of the pond you work; you can mix and match for coverage or focus for purpose.
And while the choices are rich and varied, one characteristic is common to them all: the basics still count.
It was only a short six years ago that blogging and podcasting came into their own, and merely two years since Twitter and Facebook became the soup du jour. All of these platforms bring people and communities closer together and allow more people to have a voice in those communities and in society at large. These platforms also have given PR professionals more options for reaching out to constituencies.
Our jobs have arguably never before been more in need, but the demands placed upon PROs, and the level of assimilation to all things digital, has placed an urgency upon our work that could push aside the basics – if we’re not careful.

Read the rest of the op-ed here.
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