To state, “We believe that our work [in Syria] made a positive contribution and fervently hope for a peaceful and prosperous future for the citizens of Syria,’’ as did Monitor senior partner Eamonn Kelly, is either boldly disingenuous or frighteningly naïve.
Thankfully, the Monitor Group claims it will no longer provide public relations services as part of its consulting practice, in response to the vociferous outrage over the firm’s work for Khadafy. Yet this most recent revelation of the firm’s activities in Syria beg the question: “Will they ever learn?’’
Astronomical billing fees apparently hold sway over clear, reasoned, ethical thinking.
The Public Relations Society of America’s Code of Ethics implores those offering public relations counsel to “work constantly to strengthen the public’s trust in the profession’’ and in the business community at large.
Kirk Hazlett, Belmont, Mass.
Monitor Group apparently has chosen to ignore this ethical guidance, to its own detriment and that of the public.
The writer, a professor of communication at Curry College, is speaking as a board member of the New York-based Public Relations Society of America