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November 23, 2011

PRSA's 'Public Relations Defined' Initiative Launches with Exclusive Coverage in The New York Times

The New York Times had exclusive coverage of the launch of the “Public Relations Defined” initiative, which is a global, crowd-sourced campaign, led by the Public Relations Society of America (PRSA), to modernize the definition of public relations. Writing in the Nov. 21, 2011, edition of The New York Times, advertising columnist Stuart Elliott broke the news that PRSA will be leading this industry-wide advocacy campaign.
Writes Elliott in The New York Times: “The industry’s largest organization, the Public Relations Society of America, is embarking on an effort to develop a better definition of “public relations,” one more appropriate for the 21st century. The effort, to begin [Nov. 21, 2011], will solicit suggestions from the public along with public relations professionals, academics and students.”
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