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November 09, 2011

PRWeek Applauds PRSA's Efforts to Develop Global Measurement Standards

The Public Relations Society of America (PRSA) is cited in the November 2011 issue of PRWeek as one of three leading public relations organizations that are advancing the development of global measurement standards for the profession. In an opinion column on measurement as a barometer of public relations’ success, Frank Washkuch, PRWeek news editor, says that “measurement standardization efforts such as the one launched this summer by the International Association for Measurement and Communications, the Institute for Public Relations and the PRSA are so vital for the industry to develop, test and embrace.”
 
Washkuch is referring to the Valid Metrics guidelines, which were unveiled at the 2011 European Summit on Measurement. PRSA participated in the summit and is helping in the review process of the new guidelines.
 

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