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December 01, 2011

PRWeek Endorses ‘Public Relations Defined’ Initiative

The “Public Relations Defined” initiative has received an endorsement from PRWeek Editor Danny Rogers. The Public Relations Society of America (PRSA) is leading the collaborative, industry-wide initiative, which seeks to modernize the definition of public relations. It is receiving support from 12 international public relations and communications associations.

Rogers writes in the publication’s Nov. 25, 2011, edition that the international advocacy campaign aimed at modernizing the definition of public relations is “appropriate” because the “tens of thousands employed within this well-established industry need to more clearly and consistently explain what they do — and the value they add.”
 
He adds: “It also matters because, as I have said frequently here recently, there is a pressing demand to hire the best digital talent. And this recruitment process would be boosted by improved rigor in defining the role.”
 
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