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April 11, 2011

PRWeek: PRSA Chair Rosanna Fiske on the New Realities of Hispanic Marketing

Following her keynote speech at the Hispanicize Hispanic PR & Social Media Conference April 7, 2011, in Los Angeles, Rosanna Fiske, APR, chair and CEO of PRSA, offered this perspective to PRWeek about the new realities of Hispanic marketing:

“[My Hispanicize keynote] was a great opportunity to talk about the rising power of public relations in the digital age and how that correlates to the rising power of the Hispanic market. Given the latest Census results, the Hispanic market is no longer a nice-to-have component of PR and marketing budgets. The one-plus trillion dollar annual spending power is pretty much making Hispanic Americans a new main stream in America and, as such, businesses and clients are really looking for opportunities within that market.”
According to PRWeek, "Fiske said some companies still need to overcome their one-dimensional mentality when it comes to engaging a more diverse America, and 'finding the messages that resonate across cultures, as well as dedicating to meeting budgets that address diversity within cultures.'”

Read the full article here.
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