he Salt Lake Tribune
quotes Fiske as saying that, "At a time of severely low public trust in government, it is imperative that politicians and public relations professionals represent themselves and those they serve in an ethical and transparent manner.” The paper goes on to quote passages from the PRSA Code of Ethics
, which states, in part, that it is unethical "for those who represent a business or organization to engage in deceptive online practices or misrepresent one’s identity or professional affiliation.”
The Deseret News
Fiske on the effect that deceptive communication practices has on the public’s trust in government. The News
further quotes from the PRSA Greater Salt Lake Chapter’s statement
on the matter.
Salt Lake City’s local FOX affiliate quotes Fiske as saying
that Winder’s actions violated the most basic ethical tenets of public relations and that what he did was a "disservice to both the public he serves and the media he tried to influence."
Also referencing PRSA’s statement and that of its Greater Salt Lake Chapter was news station KSL
(Salt Lake City). “We hope that Mayor Winder has learned from his experience that honest and transparent promotion of his city is far more effective than other means in the long run,” said Dennis Jolley
, president-elect of the PRSA Greater Salt Lake Chapter.