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November 23, 2011

Roundup: PRSA’s ‘Public Relations Defined’ Initiative Featured in Forbes, PRWeek, PRNewser and BtoB Magazine

In its first week, the “Public Relations Defined” initiative, an industry-wide advocacy campaign led by the Public Relations Society of America (PRSA) to modernize the definition of public relations, has garnered coverage in Forbes magazine, PRWeek, PRNewser and BtoB magazine.
The New York Times provided exclusive coverage of the launch of the initiative via a Nov. 21, 2011, article by advertising columnist Stuart Elliott.
Peter Himler, a prominent public relations industry executive and blogger for Forbes magazine, wrote in a Nov. 21, 2011, post titled, “PR Redefined,” that in regards to the efficacy of a campaign to modernize the global definition of public relations, it is an issue he has “given considerable thought” and that he appreciates the “earnestness” of the initiative. He also writes that beyond the challenge of modernizing the modern concept of public relations, he believes there is considerable work to be done in “regaining that lost authority we once held as the most trusted and informed sources for our clients’ news and point-of-views to both journalists and end-stakeholders.”

PRWeek reports that “PRSA has also listed the core elements of its campaign on the website. Anyone can log on to the site through December 2 and suggest his or her own definition using the template ‘Public relations (does what) with or for (whom) to (do what) for (what purpose).’”  

Writing in PRNewser, editor Tonya Garcia provided background information on the 10 global partners PRSA has aligned with in support of the initiative. Those partners include, in part, the National Black Public Relations Society, the Arthur W. Page Society, and the Canadian Public Relations Society. More information on PRSA’s “Public Relations Defined” global partners can be found here.

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