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December 16, 2011

U.S. News & World Report Columnist Praises PRSA’s MBA Initiative Research

Blackman notes that to combat growing concerns among U.S. business leaders that MBA graduates they hire do not have an appropriate level of understanding of public relations and reputation management skills, PRSA has launched its MBA Initiative to incorporate more public relations coursework in MBA programs.
The research and curricula program were first reported exclusively in Bloomberg Businessweek.
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