Spong began his impressive career in 1981 at Collie and McVoy, where in less than a decade he was promoted to senior vice president, managing director and a member of the board of directors. He then founded Carmichael Lynch Spong in 1990 at the age of 31. Carmichael Lynch Spong now ranks among the top 25 largest public relations firms and one of the most-awarded firms nationally.
“Through his creativity and strategic thinking, Doug has set an extraordinarily high bar for young public relations professionals following in his footsteps,” said PRSA 2013 Chair and CEO, Mickey G. Nall, APR, Fellow PRSA. “Under his direction, Carmichael Lynch Spong has become one of the industry’s most admired creative agencies, offering innovative solutions for its impressive portfolio of clients. I’m honored to present Doug with this prestigious award and thank him for his years of service to PRSA.”
In addition to his work at Carmichael Lynch Spong, Spong is an adjunct instructor in the School of Journalism at the University of Minnesota, teaching management of strategic communication to undergraduate students. He is a founding member of the Council of Public Relations Firms and a member of the Arthur W. Page Society and the PRSA College of Fellows. He serves on the advisory board for the Masters in Strategic Communication program at the University of Minnesota School of Journalism and the dean’s advisory council for the College of Liberal Arts and Sciences at Iowa State University. Spong also serves as a board member of the Page Education Foundation and Adopt-A-Classroom.
Spong has been a member of PRSA since 1984, involved in the Society both nationally and locally with the PRSA Minnesota Chapter, where he served as chapter president. He was named Co-Chair of the PRSA 2011 International Conference in Orlando, Fla. Additionally, Spong volunteered as a part of the PRSA Honors and Awards Committee, the president’s task force on certification and the president’s task force on defining the profession.
“I'm as humbled as I am honored to receive PRSA's Gold Anvil Award for lifetime achievement," said Spong. “Even though this is the Society's highest individual award, it recognizes the support, encouragement and talent of countless others — from my staff and clients who hold hands and take that leap of faith together every day to my professional colleagues who have provided invaluable counsel and friendship over the years.”
The Gold Anvil Award is given annually to an individual whose work has significantly advanced the practice and standards of public relations. It is considered to be PRSA’s lifetime achievement award and is presented to a practitioner whose accomplishments have made a major contribution to the profession.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
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