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November 28, 2011

CIPR Joins ‘Public Relations Defined’ Initiative as Official Global Partner

U.K.’s Largest Professional Organization for Public Relations Practitioners Becomes 11th Global Partner
NEW YORK (November 28, 2011) — The Public Relations Society of America (PRSA) today announced that the Chartered Institute of Public Relations (CIPR), the professional body for public relations practitioners in the United Kingdom, has officially joined the “Public Relations Defined” initiative. The CIPR’s inclusion in the initiative makes it one of 11 global partners in the PRSA-facilitated international advocacy effort.
“Public Relations Defined” aims to develop a modern definition for public relations via an open and collaborative submission and voting process. The initiative officially launched Nov. 21, 2011.
“We are honored to have the CIPR — the U.K.’s leading organization for public relations professionals — officially join the ‘Public Relations Defined’ initiative,” said Rosanna M. Fiske, APR, PRSA chair and CEO. “To develop a truly inclusive, modern definition, it is imperative that we have support and input from all corners of the profession, including professionals from the U.K., as they have significant impact on the profession’s international footprint.

"This showing of support from the CIPR and its members is a welcomed and timely addition to the initiative.”

Jane Wilson, CEO of the CIPR, voiced similar optimism for the outcome of the initiative and its value to the global public relations profession.

“I am delighted that PRSA has invited the CIPR to be a partner in the ‘Public Relations Defined’ initiative, which is creating an exciting and timely debate," said Wilson. "I believe the process of redefining PR will engage professionals in fresh thinking about what we do and why, as well as helping build a stronger consensus and laying to rest the myths of PR as tactical communications.”

About the ‘Public Relations Defined’ Initiative
The “Public Relations Defined” initiative is an international advocacy campaign aimed at developing a modern definition for the new era of public relations. The initiative combines an open, collaborative submission process with public voting to develop a new global definition of public relations.
PRSA has partnered with 11 global organizations in development and support of the initiative. They include:
About the Chartered Institute of Public Relations (CIPR)
The Chartered Institute of Public Relations (CIPR) is the professional body for PR practitioners in the U.K. With 9,500 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the PR profession in the U.K. by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.
About the Public Relations Society of America (PRSA)
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.

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