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August 12, 2015

Customer Loyalty Expert James Kane to Deliver Keynote Address at PRSA’s 2015 International Conference

NEW YORK, August 12, 2015James Kane, a leading researcher in the science of loyalty, behavioral scientist and consultant, will present a keynote address during the Tuesday morning general session at The Public Relations Society of America’s (PRSA) 2015 International Conference on Nov. 10 in Atlanta, Ga. PRSA announced today.
James KaneKane will discuss “Virtually Loyal: The Secret to Building Loyal Relationships Digitally” during the closing general session of the three day (Nov. 8-10) International Conference. In his speech, Kane will reveal the science behind the human emotion of “loyalty” and explain what communication professionals can do to tap into that science and its benefits for the profession.
“As public relations professionals, we spend a substantial portion of our careers searching for ways to convert audiences into loyal customers, subscribers and members,” said Kathy Barbour, APR, 2015 PRSA National Chair. “Our International Conference attendees will have the unique opportunity to learn from James, the world’s leading expert on the science of what makes someone truly loyal to other people, organizations and causes, how to apply what that science directly to the work that they do.”
As a consultant, Kane has assisted some of the largest, most visible organizations across the globe, including Apple, Amazon and Major League Baseball. The author of two upcoming books, The Loyalty Switch and Virtually Loyal, he is one of the most quoted and pro?led authorities on loyalty.  Kane has been pro?led and quoted in The New York Times, The Wall Street Journal, Business Week, the BBC, and numerous other global and industry publications. He is a frequent guest on CNN, CNBC and FOX Business.
The PRSA 2015 International Conference is the largest gathering of public relations professionals in the United States. Attendees will have the opportunity to learn from the industry’s brightest and most innovative minds with more than 80 professional development sessions. Additionally, attendees will have the chance to network with a diverse mix of industry leaders and peers from around the world.
The Conference will be held at the Atlanta Marriott Marquis. Attendees can save $300 by registering for the 2015 International Conference by Sept. 18. Discounted hotel and travel rates are also available.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.
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