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April 10, 2013

Digital Marketing Heavyweights Headline 2013 Digital Impact Conference

The rapid technological advances that continue to transform and redefine the modern-day practice of public relations are making it harder than ever for public relations professionals to stay current on the latest strategies, techniques and trends they need to be successful — everything from big data, content marketing and social media integration to mobile marketing, scalable consumer engagement and customized online experiences.
To help professional communicators navigate the complex intersection of technology and communications, the Public Relations Society of America (PRSA) created the Digital Impact Conference.
Now in its sixth year, the Digital Impact Conference brings together some of the best and brightest minds in digital marketing and communications to provide practical, actionable advice that can be used immediately to inspire new ideas, deploy best practices, leverage new technologies and platforms and quantify program results. This year’s conference will take place June 27 and 28, at the New York Hilton.
Building on the conference theme, “Social Business: Strategies for Success,” search engine expert and Search Engine Land Founding Editor Danny Sullivan will deliver the opening keynote presentation, “The New Face of Public Relations: The Power of Search Engines and Social Media.”
Other featured presenters include Edelman Digital Senior Vice President Phil Gomes on “Digital Transformation: How Other Firms have Integrated Social Media”; TopRank Online Marketing CEO Lee Odden discussing “Attract, Engage and Convert: Get Ahead with Content Digital Marketing and PR”; Google+ Agency Outreach Lead Lindsay Rumer, speaking on ”Using Google+ for Businesses”; and Muck Rack CEO Gregory Galant discussing “Unleashing the Power of Social Media.”
Co-sponsored by PRSA Technology Professional Interest Section, the Digital Impact Conference also is one of the premier networking opportunities for digitally savvy communicators. Hundreds of public relations and communications professionals from all over the world — including professionals working in public relations agencies, corporations, the government and military, associations, nonprofit organizations and academia — attend the Conference each year to meet like-minded colleagues, share knowledge, uncover new opportunities and make valuable personal connections.
For more information and to register for the Digital Impact Conference, please visit

About the PRSA Technology Professional Interest Section
The PRSA Technology Section offers opportunities to connect with other practitioners who understand your issues and are willing to share solutions. Through our annual conference, in-person and virtual networking opportunities, newsletters and other resources, we help practitioners develop public relations and management skills directly relevant to the technology industry. The Technology Section also recognizes excellence in industry reporting through our Awards for Excellence in Technology Journalism.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.

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