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April 11, 2014

Ezra Klein Headlines the PRSA 2014 Health Academy Conference

PR Professionals Gather to Learn Emerging Strategies and Effective New Tactics 
NEW YORK (April 11, 2014) Ezra Klein, editor-in-chief of the newly-launched Vox.com, will present the opening keynote address at the PRSA 2014 Health Academy Conference, May 7–9, in Washington, D.C. Klein, a columnist for Bloomberg View and policy analyst at MSNBC, is the founder of the Washington Post’s Wonkblog, where he worked until his departure this winter.  
 
The conference, “New Realities, New Rules: Sharpening Your Competitive Edge in Health Care PR,” features expert practitioners sharing recent successes that can be easily applied across the public relations health care disciplines. Topics include:
  • Brand Journalism: Applying journalistic practices to control the editorial landscape on the Web.
  • Patient-Centric Communications: Engaging the patient voice to create credible messages for disease awareness and patient education.
  • Crisis Communications: Containing misinformation using traditional and social media when your hospital is faced with a health care acquired infection. 
  • Thought Leadership: Using content experts within your organization to control messages and raise reputation across multiple platforms.
  • Integrated Communications: Blending marketing and public relations to create a robust campaign that raises visibility, revitalizes volunteers, and engages the public.
  • Social Media: Sharpening up your search engine strategy to increase website referrals.
In addition to Klein’s opening address, keynoters David Meerman Scott and Mark Little will speak to attendees on Friday. Scott, who is the author of “The New Rules of Marketing & PR,” “Eyeball Wars” and “Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers,” will teach attendees how to take advantage of the convergence of traditional and social media to stand out, get noticed and spread ideas. Little, founder and CEO of Storyful.com, the world’s first social news agency to employ user-generated content (UGC) to break news and bring a new dimension to newsgathering and dissemination, will discuss how UGC is shifting the paradigm of news gathering, reporting and consumption.
 
The meeting’s special pre-conference program, focusing on patient-centric communications, will include senior executives from the Food and Drug Administration, the pharmaceutical industry and the nation’s leading advocacy organizations discussing the importance of focusing communications on patients. Panelists include senior executives from the National Health Council, Novartis Oncology North America, the FDA Center for Drug Evaluation and Research, Eli Lilly & Company, and the National Organization for Rare Diseases.
 
The PRSA Health Academy Conference helps health care communicators sharpen their competitive edge by providing insights into emerging industry trends, tools and techniques. The conference is designed by the PRSA Health Academy Section, and encompasses the wide spectrum of sectors within health care, offering robust communications approaches to maintain a healthy messaging strategy and drive stakeholder engagement.
 
Those who attend will have access to various networking and learning opportunities, participate in hands-on case studies and take on relevant topics such as internal communication, evolving technology and media relations. The conference will be held at the Washington Marriott at Metro Center. To find out more or register, visit the conference website.
 
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
 
 

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