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October 18, 2010

Ferne Bonomi to Receive PRSA’s Patrick Jackson Distinguished Service Award Service

WASHINGTON, D.C. (Oct. 18, 2010) — The Public Relations Society of America (PRSA) presented the Patrick Jackson Award for Distinguished Service to Ferne Bonomi, APR, Fellow PRSA, during the Monday luncheon at the PRSA 2010 International Conference in Washington, D.C.
Named in honor of the late Patrick Jackson, APR, Fellow PRSA, the award recognizes a PRSA member who has significantly contributed to advancing PRSA nationally and at the Chapter levels, as well as furthered the Society by inspiring fellow practitioners professionally and personally. After a year in which no award was given, the society cited Bonomi for helping broaden the vision of PRSA through her service to the organization.
“I knew and loved Pat Jackson who always taught ethical and effective public relations to standing-room-only crowds at national conferences,” said Bonomi. “I am especially honored that the award is for what he did best — inspiring others professionally and personally. It's what I have attempted to do in my 30-year career of coaching for the Accredited in Public Relations (APR) credential.”
Bonomi, principal/owner, Bonomi & Co., has made significant contributions to PRSA and the advancement of public relations for decades. She joined PRSA in 1969 and became active in the Central Iowa (formerly Iowa) Chapter, where she served in numerous positions, including two terms as president.
She played an important role in Accreditation in Public Relations (APR), dedicating 20 years to coaching and developing methods that led to a 90 percent pass rate for the Chapter’s APR candidates. Bonomi’s success led her to write the “Coach’s Guide” in 1988, which she revised in 2003 to fit the new computer-based Examination. She also developed, field-tested and published the interactive “JumpStart” sessions to demonstrate coaching methods, and has been chief facilitator for the successful online preparation course.
“Like its namesake, this award is presented to those special people who inspire their fellow professionals to do better in their personal and professional lives,” said James J. Roop, APR, Fellow PRSA, chair of the PRSA Awards & Honors Committee and president of Roop & Co. “Ferne Bonomi epitomizes that type of inspiration — to help others and to excel in every effort — for all of us.”
Bonomi has received many honors from PRSA, including election to the College of Fellows in 1992. She later took on leadership roles in the College of Fellows, organizing mentoring sessions at the International Conference. In 1998, PRSA honored her with the President’s Award for Meritorious Service, and in 2004, the Central Iowa Chapter named her “Outstanding Public Relations Professional.”
Bonomi’s distinguished career has included positions in state and national associations, public education, social work and state government. She holds a bachelor’s degree from the University of Iowa.
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters organized into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.
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