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September 14, 2010

HPRA Names PRSA Chair-Elect “Public Relations Professional of the Year”

NEW YORK (Sept. 14, 2010) — The Hispanic Public Relations Association (HPRA) has announced that it will honor Rosanna Fiske, APR, the 2011 chair and CEO of the Public Relations Society of America (PRSA), with a PRemio Award as its 2010 Public Relations Professional of the Year.
The PRemio Awards annually honor outstanding Hispanic industry leaders and exceptional communications campaigns that target Hispanic/Latino audiences. HPRA selected Fiske as its Public Relations Professional of the Year award in recognition of her being the first Latina elected to serve as chair and CEO of PRSA.
This year’s PRemio Award winners, which are nominated by industry professionals and evaluated by HPRA’s Advisory Council, will be recognized at the PRemio Awards and Scholarships Gala, Oct. 7, 2010, in Los Angeles.
“It’s indeed an honor and a thrill to be recognized as public relations professional of the year by an esteemed group of my peers,” said Fiske. “I hope I can use this occasion as a catalyst to inspire subsequent generations of Hispanics to fulfill their goals in life and in their careers, and to bring about greater cooperation between PRSA and organizations, such as HPRA and BPRS (Black Public Relations Society), that are similarly working in the spirit of achieving greater diversity within our profession.”
A Demonstrated Leader
Fiske is program director and associate professor of public relations and advertising in the School of Journalism and Mass Communication at Florida International University (FIU) in Miami. Prior to joining FIU, she held senior communications, marketing and management positions in agency and corporate settings, where she specialized in financial, corporate and executive communications. She has overseen domestic and international public relations programs for a number of leading corporations, including Charles Schwab & Co., MTV Networks, American Airlines, MCI, Anheuser-Busch Companies and Wells Fargo Bank.

Fiske has a long and distinguished history of service to PRSA. She was the first Hispanic woman elected president of PRSA’s Miami Chapter, and served on the Society’s national board of directors from 2004 to 2006 as a director, in 2008 as treasurer, and again in 2010 as chair-elect and chair of the Society’s Strategic Planning Committee. In 2002, Fiske received PRSA’s D. Parke Gibson Pioneer Award — the Society’s highest individual honor in multicultural communications — and has been part of two Silver Anvil Award-winning teams.
Fiske holds a Master of Science in integrated communications and a Bachelor of Science in journalism and mass communication.
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters organized into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York. 
About the Hispanic Public Relations Association (HPRA)
HPRA was founded in 1984 as a nonprofit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, nonprofit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market.
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