Ninth Annual Summit Will Be Held September 18-20 in Philadelphia
The Measurement Summit
is geared toward professionals who want a better understanding of the theory and practical application of public relations and communications research, measurement and evaluation, as well as the chance to network and exchange insights with international experts in the field. Attendees annually include noted academics and agencies, research firms, corporate communicators and other end-users who are responsible for designing and implementing evaluative programs for their clients or within their own organizations.
Through lectures, case studies and interactive discussions led by public relations firms and their clients, researchers and other consultants, the Measurement Summit will expose conference delegates to innovations, methodologies and best practices taken from some of the world’s most successful public relations measurement programs.
The Measurement Summit opens Sept. 18 with a full-day of optional, “pre-conference” programming, including a day-long “Public Relations Measurement Boot-Camp” and condensed modules on “The Latest in Social Media Measurement,” “New Validated Metrics for Communications Measurement,” “How to Effectively Manage Communications Measurement Budgets” and “The Move to ‘Always On’ Data for PR Decision-Makers.”
The conference officially begins on Sept. 19, with learning opportunities dedicated to topics such as business outcomes, dashboards and key performance indicators (KPIs), market mix modeling, media analysis and metrics, reputation management, search analytics, social media return on investment (ROI), shareholder metrics and survey research.
For more information or to register for the conference, visit the IPR website
“The Summit on Measurement challenges delegates to think about and position measurement as an integral component of their strategic public relations practices,” said Robert W. Grupp, APR
, president and CEO of IPR. “It’s designed to provide actionable ideas and tangible benefits that can be taken away and put to immediate use.”
Evaluative skills are a critical competency for public relations professionals who want to validate the results of their efforts; tie results to strategic business outcomes; develop smarter objectives, strategies and tactics; and make midcourse program adjustments and corrections, notes Rosanna M. Fiske, APR, 2011 chair and CEO of PRSA.
“Measurement and evaluation techniques that are understood and accepted by CEOs, marketers and brand managers are critical to the credibility and growth of public relations,” says Fiske. “For that reason, PRSA continues to advance the cause of public relations measurement, whether it’s through our industry advocacy campaign, ‘The Business Case for Public Relations™
,’ our partnership with AMEC
and support for the Barcelona Principles
, or through professional development opportunities, like the Measurement Summit.”
Other Measurement Summit “faculty” include:
- Don Bartholomew, vice president, digital research, Fleishman-Hillard.
- David M. Dozier, Ph.D., professor, School of Journalism & Media Studies, San Diego State University.
- David Geddes, chair, IPR Commission on Public Relations Measurement & Evaluation.
- Tim Marklein, executive vice president, measurement & strategy, Weber Shandwick.
- Frank Ovaitt, executive vice president, Makovsky + Company.
- Katie Paine, founder & CEO, KDPaine & Partners.
- Bradley Rawlins, Ph.D., chair, Department of Communications, Brigham Young University.
- Elliot S. Schreiber, Ph.D., professor and executive director, Center for Corporate Reputation Management, LeBow College of Business, Drexel University.
- Don W. Stacks, Ph.D., associate dean & professor of public relations, School of Communication, University of Miami.
- Louis Williams, chairman, L.C. Williams & Associates.
About the Institute for Public Relations (IPR)
IPR is an independent nonprofit foundation that answers the need for evidence and accountability in public relations. IPR plays a critical role in bridging the academic world with the profession to ensure that the best thinking and knowledge are applied for the benefit of today's demanding business world.
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA
is the largest organization of public relations professionals and students. PRSA is comprised of 112 local Chapters
organized into 10 geographic Districts
; 12 Professional Interest Sections
that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America
(PRSSA), which has 319 Chapters
at colleges and universities in the United States and abroad. PRSA is headquartered in New York.