The class will be offered through Kennesaw’s Coles College of Business MBA program. The course directs graduate business students in reputation management fundamentals and covers such areas as corporate communications (internal and external), integrated marketing communications, investor relations, corporate social responsibility (CSR), government relations and crisis communications.
“Kennesaw State University now joins a number of best-in-class universities around America in offering this important course to graduate business students,” said Joe Cohen, APR, National Chair of PRSA. “By embracing this program, the Coles College of Business is helping to educate its students on the critical importance of reputation management and providing a fundamental grounding in communications strategy that is essential for future organizational leaders.”
To best meet the needs of each business school’s MBA program, the turn-key course is offered in full semester, mini-mester or seminar formats. The course was formally launched in the fall of 2013 by PRSA and five leading business schools, following the completion of a successful year-long pilot program and publication of a white paper on strategic communications at the MBA level. It was developed in response to a 2011 Kelton Business Leader Study, commissioned by PRSA, that surveyed 204 business leaders and showed that they viewed recent MBA graduates as underprepared in strategic communication and reputation management. They also indicated that MBA programs lack sufficient emphasis on communications strategy and related leadership skills.
“We are so proud to be an academic partner with PRSA in the delivery of such a comprehensive corporate communications course to our students,” said Kathy S. Schwaig, Dean, Dinos Eminent Scholar, Professor of Information Systems, Coles College of Business. “It's this type of collaboration with the business community that creates such a relevant learning experience in the classroom. Our students benefit as do the businesses that employ them.”
In addition to Kennesaw, these leading colleges and universities are offering the coursework in 2014:
- Graduate School of Business at Stanford University
- Tuck School of Business at Dartmouth College
- Robert H. Smith School of Business at University of Maryland
- Kellogg School of Business Management at Northwestern University
- School of Business and Engineering at Quinnipiac University
- College of Business Administration at University of Texas at El Paso
- S.I. Newhouse School of Public Communications and Whitman School of Management at Syracuse University (joint offering)
- Fisher College of Business at Ohio State University
- Opus College of Business at the University of St. Thomas
- College of Business and Economics at West Virginia University
- Stillman School of Business at Seton Hall University
About the Public Relations Society of America (PRSA)
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to "advance the profession and the professional," PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.