“Derreck Kayongo is an inspiration to many and we are fortunate to have him lead off what I anticipate will be a spectacular conference,” said Mark McClennan, APR, 2016 PRSA National Chair. “In the changing national and international environment, as the sharing economy continues to grow and social norms evolve, it is important for communicators, as connectors, to think critically about how to seamlessly merge personal and professional goals to impact societal change.”
During Kayongo’s presentation, “Tapping Your Power to Create Change,” he will share the story of his path from refugee to founder of a multi-million dollar project that touches the lives of many. ICON attendees will benefit from Kayongo’s expertise in creating movements based on social change and be inspired by his outlook on overcoming obstacles and applying personal skills and vision in an effort to shape the future and impact the lives of those around them for the better.
Kayongo, a onetime Kenyan refugee, is the founder of the Global Soap Project: a program which takes donated, melted, purified and reprocessed hotel soap and redistributes it to vulnerable populations around the world. Kayongo, who fled a civil war in Uganda and settled in the U.S. when he was 22 years old, is now a successful entrepreneur and a renowned expert in environmental sustainability and global health. The Global Soap Project’s distribution operation is active in 32 countries and has given away more than two million bars of soap to refugees, including people affected by humanitarian disasters like the 2010 Haitian earthquake that left over 100,000 people dead.
A graduate of the prestigious Fletcher school of Law and Diplomacy at Tufts University, Kayongo was recently selected by President Jimmy Carter to interview him as part of the National Archives’ Amending America Initiative. Additionally, his Global Soap Project has been designated as a Day of Recognition by the city of Atlanta on May 5th of each year as Global Soap Project Day.
The PRSA International Conference is the largest gathering of public relations professionals in the United States. Attendees will have the opportunity to learn from the industry’s most innovative minds and network with a diverse mix of industry leaders and peers from around the world.
The Conference will be held at the JW Marriott Indianapolis. Attendees can save $200 by registering for the 2016 International Conference by Aug. 26. Discounted hotel and travel rates are also available.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 111 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.