“Public relations students must be even more aware, resourceful and skilled in various communication disciplines to effectively navigate the complexities of this ever-evolving field,” said Kathy Barbour, APR, PRSA 2015 National Chair. “Over the past two decades, Lynn’s students were privileged to have a dedicated, knowledgeable and caring educator and mentor guiding them through their journey into our profession. I am honored to congratulate her on receiving this important award.”
Appelbaum has been a public relations professional and educator for more than 30 years. She has worked in both the public and private sectors in media relations, strategic planning and communications. Appelbaum has been a member of the City College of New York (CCNY) faculty since 1993. She currently serves as director of the advertising and public relations specialization and professor in the Department of Media & Communication Arts.
“It's been my great honor and privilege to teach at CCNY for over 20 years and to help so many of our students launch their communication careers,” said Appelbaum. “PRSA and PRSSA have played an essential role at the Chapter and national levels to give my students and me the professional and networking tools to be competitive and to grow as professionals. I am deeply honored.”
Throughout her tenure at CCNY, Appelbaum created scholarship opportunities for deserving students and built strong relationships with leading agencies for student internships and entry-level hires. She is a founding faculty member of CCNY’s master’s degree program in branding and integrated communications, which launched in 2013.
Appelbaum organized the college’s first PRSSA chapter in 1996 and continues to serve as its faculty advisor. In 2008, she received The City College Alumni Association’s Faculty Service Award. CCNY honored her in 2014 by creating a scholarship in her name. Prior to joining CCNY, Appelbaum was press manager for “Today” on NBC, director of public affairs for The Cooper Union for the Advancement of Science and Art, and marketing director of Merkin Concert Hall. Her past clients have included MSNBC, The New York Public Library, Lighthouse International, New York Road Runners Club and Hudson Guild Settlement House.
Appelbaum currently serves on the PRSA New York Chapter Board of Directors, where she chairs the committee for New York City metro PRSSA chapters. A major proponent of fostering diversity within the public relations profession, she co-authored a newly released national study on the experiences of young black and Hispanic PR professionals in the workplace, funded by a grant from the PRSA Foundation. She is a member of the PRSA Foundation Board of Directors and served on PRSA’s national board from 2008 – 2010.
The 2015 PRSA International Conference will be held at the Atlanta Marriott Marquis, November 8 – 10. A full lineup of speakers and registration information can be found at the Conference website.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.
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