In addition to her role at Gagen MacDonald, MacDonald is also the founder of Let Go & Lead, an online community dedicated to empowering leaders in the 21st century. During her keynote presentation, Let Go and Lead! The Paradox Behind True Transformation, she will share her strategy on engaging employees and transforming companies by creating sustainable change.
Connect 15 attendees will hear from two additional keynote speakers. Jocelyn Sims, internal communications manager at the Federal Reserve Bank of Chicago, will share Extreme Makeover: How the Federal Reserve Bank of Chicago Changed Its (Pin) Stripes, and Jeff Willinger, director of collaboration at Rightpoint will present Creating the Digital Workplace: 10 Ways an Enterprise Social Network Can Help You Build Unique Strategic Internal Communication Campaigns That Drive Participation.
Beyond the keynote presentations, Connect 15 features 18 breakout sessions focused on providing attendees with ideas that can help internal communication professionals excel in their practice, including:
- Using LinkedIn: Jill Jones (manager, corporate communications, LinkedIn) will explain how your employees can become your brand ambassadors on LinkedIn
- Creating a Better Town Hall: Alison Davis (founder and CEO, Davis & Company) will discuss how a different approach to town halls can create experience that is less scripted and more engaging
- Integrating Mobile: Jeff Corbin (founder and CEO, APPrise Mobile), Tracy Pones (manager, corporate communications, Rust-Oleum Corporation) and Sheila Schooner (communications manager, corporate communications, ASRC Energy Services, Inc.) will describe how mobile technology can allow you to communicate directly with your workforce, regardless of location
The conference will be hosted at Loyola University May 18 – 19. For more information or to register for the PRSA Connect 15 Conference, visit http://www.prsa.org/Conferences/Connect.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.