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August 25, 2010

Military Public Affairs Professionals Can Take Next Step Toward New APR+M Credential Oct. 13 & 17, in Washington D.C.

NEW YORK (Aug. 25, 2010) — Military public affairs professionals interested in earning the APR+M, the first credential of its kind, are invited to register for Readiness Review interviews scheduled for Oct. 13 or 17, to coincide with the upcoming Public Relations Society of America (PRSA) 2010 International Conference, Oct. 16–19, in Washington, D.C.
Specific times and locations for the interviews will be assigned. Candidates interested in earning the APR+M need to complete the required application by Sept. 13, 2010, to register for the Readiness Review sessions. The APR+M is a new credential of the Universal Accreditation Board (UAB), the leading certification body for the public relations profession. It is available to qualified active or retired military and Department of Defense civilian professionals who demonstrate a level of experience and competence in the knowledge, skills and abilities commensurate with leading military public affairs activities.
The Readiness Review is an in-person interview between the candidate and a panel of military public affairs professionals who already hold the APR+M designation. The APR+M program is an adjunct to the Accreditation in Public Relations (APR) credential, currently held by 5,000 public relations professionals who demonstrate their commitment to the profession and its ethical practice.
Those interested can learn more by visiting the APR+M site, or by contacting:
About UAB
The Universal Accreditation Board is the premiere public relations credentialing organization. In this capacity, UAB oversees the Accreditation in Public Relations program, which is a voluntary certification program for public relations professionals. The UAB is comprised of senior-level Accredited professionals who provide a balanced blend of backgrounds in public relations specialties and academia. Responsibilities of the Universal Accreditation Board include:
  • Develops and implements policy for the program.
  • Develops and maintains the Examination for Accreditation in Public Relations.
  • Reviews appeal cases.
  • Grants Accreditation.
About the APR+M Council
The APR+M Council, appointed by the UAB, oversees and manages the APR+M process to ensure that it aligns with APR procedures and meets the rigorous standards set forth through the Accreditation in Public Relations (APR) program. Council responsibilities include Readiness Review program oversight, as well as strategic communication and resource development activities. Members of the APR+M Council are: Felicia Blow, APR, chair, APR+M Council, vice chair, UAB; Suzanne Holroyd, Ph.D., APR; Donald Miles, APR, Fellow PRSA; Douglas Cannon, Ph.D., APR; Barbara Burfeind, APR; Robert Hastings, APR; Kaye Sweetser, Ph.D., APR; Erin Dunn, APR; Ronald Watrous; Barbara McDonald; Kathy Mulvihill.
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters organized into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.
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