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April 27, 2015

Nation's Leading Health Care Communicators Convene in Cleveland for the PRSA 2015 Health Academy Conference

Keynote Presentations from Cleveland Clinic's Michael F. Roizen, M.D. & Golin CEO Fred Cook
NEW YORK (April 27, 2015) Michael F. Roizen, M.D., bestselling author, chair of the Cleveland Clinic Wellness Institute and the Cleveland Clinic’s chief wellness officer, will present the opening keynote address at the PRSA 2015 Health Academy Conference, taking place May 13—15 in Cleveland, OH. During his keynote address on Thursday, May 14, Dr. Roizen will share the keys to his success and discuss his journey from anesthesiologist and internist to a nationally recognized wellness authority.
Top communication executives from the nation’s leading health care organizations, hospitals, and agencies will share their insider experience and best practices at the annual meeting. The conference features 15 breakout sessions focused on providing attendees with ideas, tools and techniques that can help health care professionals excel in their public relations practice. Additionally, attendees will have the chance to network with fellow health care public relations professionals from around the country.

During the three-day event, public relations practitioners will share recent case studies and key learnings on topics that can be applied to various health care organizations, including:
  • Crisis Communication: David Daigle and Abbigail Tumpey (Centers for Disease Control and Prevention) will discuss the crisis and risk communication challenges that arose during the Ebola crisis response
  • Cause Marketing: Gina Czark and Jessica Fillinger (New York-Presbyterian Hospital) will share how health care communicators from the hospital raised awareness through cause marketing on social media
  • New Media: Tammy Battaglia and Jody Bott (Henry Ford Health System) will explain how to create engaging, informative video clips with an iPhone, iPad or iPad Mini
In addition to Dr. Roizen’s opening address, Fred Cook, Fellow PRSA, chief executive officer, Golin, will share his keynote speech "Improvise: Unconventional Career Advice From an Unlikely CEO" on Friday, May 15. Attendees will hear the inspiring story of how Cook followed an unusual and fascinating career path.  He'll share how a lifetime of uncommon experiences and insights lead to his successful corporate career.
The conference is designed by the PRSA Health Academy Section, one of PRSA’s largest Professional Interest Sections, with 800 members representing hospitals, pharmaceutical companies, insurers, agencies, foundations, and medical and dental associations. The conference will be held at the Westin Cleveland Downtown. To find out more or register, visit the conference website.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.
Rosanne Mottola
phone: (212) 460 1464
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