“Mark is a renowned leader in the field of higher education,” said Mark McClennan, APR, 2016 PRSA National Chair. “His advocacy efforts on behalf of students begins in the classroom and extends well beyond the playing field. We are excited to hear his insights and advice at the Public Relations Society of America 2016 International Conference in Indianapolis.”
For nearly six years, Emmert has served as president of the NCAA and steward to the more than 1,100 colleges and universities that participate in college sports and comprise the membership organization. Throughout his career, Emmert has worked in a number of key leadership roles in higher education and has championed greater support for the academic success and health and safety of college athletes. Emmert will discuss how recent advances in college sports are creating a pathway to opportunity for student-athletes – and the critical role clear, concise and targeted communications play in sharing that information.
Before joining the Indianapolis-based NCAA, Emmert was president of his alma mater, the University of Washington. During his six-year tenure, the university rose to its standing as second among all public and private institutions in research funding, with more than $1 billion in annual grants and contracts. It also completed a $2.6 billion fundraising campaign under his leadership. Emmert’s previous experience also includes several other administrative appointments.
“From groundbreaking concussion research to increased eligibility standards, we have a great story to tell about recent changes to the landscape of college sports,” said Emmert of his planned Keynote address. “I look forward to discussing how we’re communicating the NCAA’s commitment to prioritizing academics, well-being and fairness with the attendees of the PRSA International Conference.”
The PRSA International Conference (Oct. 23 to Oct. 25) is the largest gathering of public relations professionals in the United States. Attendees will have the opportunity to learn from the industry’s most innovative minds and network with a diverse mix of industry leaders and peers from around the world.
The Conference will be held at the JW Marriott Indianapolis. Attendees can save $200 by registering for the 2016 International Conference by Aug. 26. Discounted hotel and travel rates are also available.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 111 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.