NEW YORK (Sept. 28, 2010) —
In a time where communications is of high priority for those serving the area’s large military community, the Public Relations Society of America (PRSA) will feature public affairs-specific learning opportunities at the PRSA 2010 International Conference
, Oct. 16-19,
in Washington, D.C.
Among the professional development sessions
featured at this year's Conference are several for professionals working in the public affairs and military communications arena, including:
- “The Dignified Transfer of Fallen Heroes: Implementing the New Policy of Transparency,” presented by Christy Nolta, deputy director, public affairs, U.S. Air Force.
- “Public Affairs 2.0,” Lt. Col. Gregory Reeder, USMC, director of Marine Corps communications, Defense Media Activity, and editor-in-chief, Marines Magazine; Eric Schwartzman, consultant; and Mark Story, director, New Media, SEC.
- “Home of the Free, Because of the Brave: A Salute to Veterans of the Global War on Terror,” presented by Paula L. Pedene, APR, public affairs officer, Phoenix Veteran Affairs Health Care System.
- “Reputation Resilience: How the New Approach to Emergency Management Can Help You Survive a Crisis,” presented by Gerald Baron, founder, PIER Systems/O’Brien’s Response Management.
- “Measuring Federal Government Communication Efforts: Top 10 Mistakes and Lessons Learned,” presented by John Zogby, president and chief executive officer, Zogby International, and Steven Millman, senior associate, Booz Allen Hamilton.
“Attending professional development opportunities like the International Conference provides government and military communicators with the most up-to-date tools and techniques to better serve as top-line communicators for an organization’s command leadership,” said Cmdr. Brook DeWalt, APR, U.S. Navy, director of strategic communication, Office of the Defense Representative to Pakistan. “Now, more than ever, we are serving in joint and combined service atmospheres where it is crucial to expand our skill sets and our networking circles to include federal, state and local government communicators, NGOs, educators, agencies and private sectors.”
New to the International Conference is a Readiness Review and Accredited in Public Relations (APR) boot camp developed specifically for the newly established APR+M credential. Though already sold out, the Readiness Review and boot camp will be offered at future dates.
is a new credential of the Universal Accreditation Board (UAB), the leading certification body for the public relations profession. It is available to qualified active or retired military and Department of Defense civilian professionals who demonstrate a level of experience and competence in the knowledge, skills and abilities commensurate with leading military public affairs activities. Recently, the UAB announced
that an inaugural group of public affairs professionals had achieved the APR+M certification.
To add to their Conference experience, registrants are invited to attend a networking dinner hosted by the PRSA Public Affairs and Government (PAG)
at Mie N Yu on Monday, Oct. 18,
at 6:30 p.m. Rub elbows with military communications personnel, public affairs experts and PAG Section members over lavish dishes and standout cocktails. Since space is limited, advanced registration
for the PRSA 2010 International Conference
— the epicenter of thought leadership. This year’s Conference theme, “Powering Progress,” recognizes public relations’ role as a driver of business outcomes central to organizational progress, as well as captures the essence of Washington, D.C., as the seat of power and progress for our nation and the world.
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA
is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters
organized into 10 geographic Districts
; 16 Professional Interest Sections
that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America
(PRSSA), which has more than 300 Chapters
at colleges and universities in the United States and abroad. PRSA is headquartered in New York.