NEW YORK (Sept. 27, 2010) —
With Washington, D.C., being the
hub for public affairs, it’s only fitting that the Public Relations Society of America (PRSA) offer multiple sessions on the topic at the PRSA 2010 International Conference
, Oct. 16-19
in Washington, D.C. This year, there are more than 15 public affairs and government relations sessions to choose from, as well as a keynote presentation by Bettina Luescher
, chief spokesperson, United Nations World Food Programme, and a public affairs panel luncheon
- “New PR for Government: Engagement With Communities of Interest,” presented by Mark Drapeau, Ph.D., director of innovative social engagement, U.S. Public Sector Division in Washington, D.C., Microsoft.
- “Haiti Case Study: Planning/Coordination and Disaster Response,” presented by Barbara Burfeind, APR, strategic communication director, DVI; Heidi Lenzini, plans officer, SOUTHCOM; and Joseph Coslett, VI planner, SOUTHCOM.
- “Cost Efficiencies for National Market Testing and National Public Information Campaigns,” presented by Sandra Hannon, Ph.D., APR, owner, The Hannon Group Fort; Luis Vasquez-Ajmac, president, MAYA Advertising; and Dr. Rochelle Ford, Ph.D., APR, associate dean, Howard University.
- Public Affairs 2.0,” presented by Eric Schwartzman, consultant; Lt. Col. Gregory Reeder, USMC, director of Marine Corps communications, Defense Media Activity, and editor-in-chief, Marines Magazine; and Mark Story, director, New Media, SEC.
“The way the world develops, manages and consumes information is changing faster today than at any time in our history, and along with it, so is the way we practice communications,” said Conference Co-Chair Robert Hastings, APR+M, senior vice president of communications, Bell Helicopter. “With this speed of change, the need for effective strategic communications leaders who can help their organizations navigate, differentiate and survive is more important than ever. The 2010 PRSA International Conference will provide public affairs professionals a unique and unequalled opportunity to learn more about the strategies, tactics and tools used by industry leaders to address today’s many emerging challenges.”
In addition to offering several outstanding individual presenters, the Conference will feature a special public affairs panel
focused on public policy issues stemming from the health care overhaul, as well as other pressing legislative and regulatory debates. The panel includes Paul Anderson
, vice president for communication strategies and public outreach at AARP; Eric Lundberg
, grassroots director at WellPoint; Susan Neely
, president and CEO of the American Beverage Association; and Douglas Pinkham, APR
, president of the Public Affairs Council.
To add to their Conference experience, registrants are invited to attend a networking dinner hosted by the PRSA Public Affairs and Government (PAG)
at Mie N Yu on Monday, Oct. 18,
at 6:30 p.m. Rub elbows with public affairs experts and PAG Section members over lavish dishes and standout cocktails. Since space is limited, advanced registration
for the PRSA 2010 International Conference:Powering PRogress
— the epicenter of thought leadership.
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA
is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters
organized into 10 geographic Districts
; 16 Professional Interest Sections
that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America
(PRSSA), which has more than 300 Chapters
at colleges and universities in the United States and abroad. PRSA is headquartered in New York.