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January 05, 2012

PRSA Accepting Entries for Industry’s Most Distinguished Honor, the Silver Anvil Award

Also Accepting Entries for the Bronze Anvil Award, Recognizing Outstanding Public Relations Tactics

NEW YORK (Jan. 5, 2012) — The Public Relations Society of America (PRSA) is accepting entries for the public relations profession’s most distinguished honor, the Silver Anvil Award. Following in the footsteps of Text4Baby, U.S. Air Force, Northern Illinois University and Little Caesar Enterprises, businesses and organizations have an opportunity to compete against the best by showcasing campaigns that have successfully addressed contemporary issues with exemplary professional skill, imagination and resourcefulness. 
The Silver Anvil, symbolizing the forging of public opinion, acknowledges the highest level of achievement, and is the established icon of the “best of the best” in public relations practices. Judges evaluate nominated campaigns for their strategic nature, assessing the research, planning, execution and evaluation components. Entries may qualify in any of 59 categories and subcategories.
Silver Anvil Award entries can be submitted online by the Feb. 10 “early deadline” to save $75 on the entry fee. The final deadline for entries is Feb. 24. Participants should first review the Silver Anvil Award Call for Entries guidelines. Tips for preparing entries are available online by searching previous entries, listening to podcast interviews with Silver Anvil finalists, or viewing highlights of the PRSA Professional Development workshop, “Anvil Thinking: The Route to Award-Winning Work.” The video offers hints for submitting an attention-getting entry by reviewing the secrets of a successful entry, including using research to develop clear objectives, creating a winning strategy and providing clear benchmarks for evaluation.
PRSA also is accepting entries for the Bronze Anvil Awards, which recognize superior performance in the design and execution of individual tactics within broader public relations campaigns. Submit entries by the “early deadline” of March 16 to save $50 on the entry fee. The final deadline for entries is March 30. Review the Bronze Anvil Award Call for Entries guideline and the above “Anvil Thinking” video for tips on submitting a winning entry.
Silver Anvil Award finalists will be announced in early spring, and the winners will be announced at the PRSA Silver Anvil Awards Ceremony, to be held June 7 at the Equitable Tower in New York City. The Bronze Anvil and Bronze Anvil Award of Commendation winners will be announced following the Silver Anvil Awards Ceremony.
Questions about submitting an entry can be directed to John Gumbinger, of PRSA Special Events, at (212) 460-1438.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.

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