NEW YORK (Jan. 6, 2011)
— The Public Relations Society of America (PRSA) is accepting entries
for the public relations profession’s most distinguished honor, the Silver Anvil Award. Following in the footsteps of the U.S. Air Force
, Northern Illinois University
and Little Caesar Enterprises
, businesses and organizations have an opportunity to compete against the best by showcasing campaigns that have successfully addressed a contemporary issue with exemplary professional skill, imagination and resourcefulness.
The Silver Anvil, symbolizing the forging of public opinion, acknowledges the highest level of achievement, and is the established icon of the “best of the best” in public relations practices. Judges evaluate nominated campaigns for their strategic nature — assessing the research, planning, execution and evaluation components. Entries may qualify in any of 59 categories and subcategories.
Silver Anvil Award entries can be submitted online by the “early deadline,” Feb. 11, and save $75 off the entry fee. The final deadline for entries is Feb. 25. Entrants submitting campaigns for consideration should review the Silver Anvil Award Call for Entries guidelines
. For questions about submitting an entry, contact John Gumbinger
, of PRSA Special Events, at (212) 460-1438.
Silver Anvil Award finalists will be announced in early spring, and the winners will be announced at PRSA’s Silver Anvil Awards Ceremony, to be held at the Equitable Tower in New York City on June 9.
Tips for preparing entries are available online by searching previous entries
or viewing video highlights of PRSA’s Professional Development workshop, “Anvil Thinking: The Route to Award-winning Work
.” The video offers hints on submitting an attention-getting entry by reviewing the secrets of a successful entry, including using research to develop clear objectives, creating a winning strategy and providing clear benchmarks for evaluation.
Follow the Silver Anvil Award conversation on Twitter with the #prsanvil hashtag.
About the Public Relations Society of America
With more than 31,000 members, PRSA
is the largest organization of public relations professionals and students. PRSA is comprised of 112 local Chapters
organized into 10 geographic Districts
; 14 Professional Interest Sections
that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America
(PRSSA), which has more than 300 Chapters
at colleges and universities in the United States and abroad. PRSA is headquartered in New York.