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March 28, 2013

PRSA Announces 2013 Silver Anvil Award Finalists

The Public Relations Society of America (PRSA) announced that 144 public relations campaigns out of nearly 850 entered have been selected as finalists for its prestigious Silver Anvil Award.

A diverse panel of 142 senior professionals from across the United States gathered in New York on March 22 to judge the entries. Ketchum led the way with finalists in 14 separate categories, while Edelman, Exponent PR, Fleishman-Hillard, maslansky + partners, MSLGROUP, Ogilvy Public Relations and Weber Shandwick each had finalists in five or more categories.
Other notable finalists include The LIVESTRONG Foundation, for its “LIVESTRONG Foundation Crisis Communications” campaign; Catholic Charities Brooklyn and Queens, for its “Hurricane Sandy Relief Efforts” campaign; Hilton Hotels and Resorts for its LGBT-focused “Stay Hilton. Go Out.” campaign; and Wells Fargo for its “Wells Fargo Hispanic Customer Financial Education Campaign” with JElena Group.
The top campaign in each category will win the Silver Anvil, while the other finalists in each category will take home Silver Anvil Award of Excellence. The winners will be announced at the PRSA 2013 Silver Anvil Awards Ceremony on June 13 at the AXA Equitable Center in New York.
“Each Silver Anvil finalist is representative of the true value of public relations to business and society,” said PRSA 2013 Chair and CEO Mickey G. Nall, APR, Fellow PRSA. “These are campaigns that have moved the needle in terms of achieving measurable behavioral and attitudinal outcomes in support of overall business goals and strategies, and that have served the public good in support of cancer awareness, health and wellness and countless other worthwhile causes.”
Bestowed annually since 1946, the Silver Anvil Award is the oldest and, some say, most prestigious awards competition for outstanding achievement in public relations, based on its rigorous judging criteria and emphasis on measurement and evaluation.
Meant to symbolize the forging of public opinion, the Silver Anvil Award recognizes outstanding professional achievement in 16 categories and 50 sub-categories, including “Reputation and Brand Management,” “Public Affairs,” “Marketing Consumer Products,” “Crisis Communications” and “Multicultural Public Relations.” Entries are judged on their research, planning, execution and evaluation, while also taking factors such as creativity and budget into consideration.

In line with PRSA’s support of the Barcelona Principles and the accompanying measurement guidelines issued by the International Association for Measurement and Evaluation of Communication (AMEC), Silver Anvil-winning programs should have Specific, Measurable, Achievable, Realistic and Timely (SMART) objectives, demonstrate a tangible contribution to the organization, impact the target audience in a desired way and link public relations activities to specific business outcomes that support organizational goals.
For more information on the Silver Anvil Awards or tickets to the Silver Anvil Awards Ceremony, please contact John Gumbinger at (212) 460-1438.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.

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